One Touch Mobile Driving App
Project initiated Summer 2015
Summary
One Touch Drive is having a personal assistant on-hand, helping you manage multiple tasks on the road so that your driving experience is a smooth ride. Because it is uniquely voice-controlled, tasks like talking on the phone, managing texts, changing songs, or even finding parking can be easily and safely done on the road.
The complexity of the system required deep investigations of all the tasks, including solving the nuances in voice commands and feedback. Features were split up amongst designers and integrated together throughout different points of the process to solve for task interruption and voice ducking during navigation.
Goals
• Build a voice driving assistant that helps users multi-task more safely.
• Have a retention rate of 20% for MVP
• 2M installations in 6 months (pre-installs and downloads)
• 4.5+ average star ratings/reviews
My challenge was to construct a system so that users could easily navigate the application through voice and touch controls. A large focus of this project was to create a robust navigation system that solved for the major pain point of parking.
Key Skills: UX Designer, visual support, research, user journeys, competitive analysis, hi-fidelity wireframes, brainstorming.
Visual Design by Trenton Temple
Multi-task Framework
Having a hands-free multi-tasking system like One Touch Drive, eases stress of the driver. Instead of selecting multiple apps to use, or only being able to access one application, users can layer multiple tasks at the same time.
By using voice-command the user can easily call up a task or by using the touch pad, the driver can access tasks through the menu which overlays upon the current task (task runs in the background). A combination of tasks can be performed in the same time. (example: music + navigation, or navigation + phone call, etc...)
Competitive Analysis
User Journey
We based our personas on both the daily commuter and the traveller, analyzing the tasks that had major importance on their drive. Digging deeper into our analysis and talking to users throughout the project, we identified that finding parking was the largest pain point, and we situated the One Touch Drive system to address this issue.
A Focus on Parking
With so many navigation systems out in the market, the One Touch Team knew that our navigation system had to be robust, especially while integrating the parking features.
We wanted our system to be smart. Smart enough to know when parking was needed, but also give the users the command to ask for parking when needed.
We provided smart parking and on-demand parking, giving options to park in their comfort zone. Whether it be metered parking, or a reserved parking spot at a garage, the One Touch system presents the user with options in a 0.5 mile radius of their final destination, while providing them easy to read pricing options for the number of parking hours they requested.
Parking IA
Upon entering a destination, the smart system will identify if the location is a high- density location for that particular day (Ex: The Embarcadero, San Francisco, near At&T ballpark, game day). If so, the system will ask the user before they start their navigation. This saves the driver time and relieves the stress of having to physical pull over to switch tasks on another application.
Visual Design by Trenton Temple
Parking Wireframes Sample
High-Fidelity Wireframes
The Future of One Touch Drive
Beyond parking, our team continued to solve for the communication tasks, like phone calls and messaging, as well as voice commands, interruption patterns, and on-boarding, going through user-testing to validate our solutions.
Looking towards the future of voice-activated tasks, the TCL team decide to adopt this project fully and are continuing to develop the product. Our team was happy to have been part of this and honed in on some of the complex and challenging problems that were still left to solve, like perfecting the framework, so users could navigate seamlessly between tasks. We also wanted to to to smooth out interactions and voice responses to find a balancing point where relevant information was provided without being a distraction on the road. Lastly we hoped to give the system a friendly personality, one that would please the ear, and encourage our drivers to speak.
